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Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts


Research reports

Report on qualitative research on Rolo commercials

T.B. Browne has developed two new commercials for Role using the theme "Rolo lets you save some for later". The commercials are called 'Chimney' end 'Station'. The objectives of this research were to examine the commercials in relation to motives and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
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Citation

, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials


Research reports

Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited

Associated British Hat Manufncturcers Limited (A.B.H.M.) representing seven component companies is in the process of preparing a three-year marketing plan. Some data is available on the market but this tends to be of a general nature. In order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
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Citation

, C. (1971a, January 08). Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/multi-stage-research-proposal-for-the-men-s-hat-market-for-associated-british-hat-manufactures-limited


Research reports

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
×

Citation

, C. (1970a, December 01). Qualitative research on deodorants . ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-deodorants-