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Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977

Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977

Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977

Research reports

Qualitative research into pack and advertising development for Shippam's sandwichmakers

Shippams has developed a newproduct which is a mixture ofin a spreadable savoury base. Responses to date indicate that both the concept and theproduct have a high level of acceptability but moreinformation is required to try to determine which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977

Research reports

Qualitative research on small Easter eggs

The small egg market has grown considerably in thelast few years and is dominated by Cadbury Creameggs. Rowntree Mackintosh is interested inexpanding its share of the market. They havetherefore developed three small egg concepts. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Qualitative research into a new variant for cream silk conditioner

Elida Gibbs wishes to assess respondents' reactions toalternative additions to the Cream Silk range of hairConditioners. The specific objectives of the research were:1. To determine which of the four alternativeproduct concepts has the most general...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Qualitative research into high fibre bread

Nimble bread, in common with other specialist slimming foods,has suffered a considerable loss of both sales and share inrecent years. A new positioning as "healthy" rather than solely a slimmingbread is currently under development and the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976