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Research papers

Revolutionising Product Testing and Optimisation with Artificial Intelligence

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023



Generative AI Current Limitations, future promises

Company: IPSOS
November 13, 2023


Polling the 2024 US election

What's it about?The November 2024 American presidential election might be historic: Two Presidents, Joe Biden and Donald Trump in a rematch of 2020. Faced with criticism following that election and the emergence of extreme right and left voters,...

Catalogue: Webinars 2023
Authors: Jean-Marc Leger, Kathy Frankovic, Clifford Alexander Young, David Lauter, John Anzalone, Bill McInturff
Companies: Leger, IPSOS, Los Angeles Times, Public Opinion Strategies, Impact research
November 8, 2023




Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023
Author: Bianca Saldanha
Company: IPSOS
October 3, 2023


Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023

Research papers

New Trends on Healthcare Research in Latin America

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...

Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023