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Research papers

Using qualitative research to assist a B2B client's commercialisation strategy

This paper examines the requirements for and issues occurring in designing and conducting research in a B2B (non-fast moving consumer goods) environment, and for non-researchers, on an international and qualitative research project. It examines the...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Neil McPhee
Company: MSS Research
October 28, 2001
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Citation

McPhee, N. (2001a, October 28). Using qualitative research to assist a B2B client's commercialisation strategy . ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/using-qualitative-research-to-assist-a-b2b-client-s-commercialisation-strategy-


Research papers

Unusual bedfellows

In 1993 Girobank decided to embark upon a mystery shopper exercise to provide information as input to its Total Quality management system. Girobank had already undertaken regular monitoring of its customer service through continuous customer surveys...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: John Buckle, Sarah McKee
Company: MSS Research
June 15, 1994
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Citation

Buckle and McKee (1994a, June 15). Unusual bedfellows. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/unusual-bedfellows