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Videos

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater
November 22, 2023

Research papers

Targeted Curiosity at Cathay Pacific

Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater, Melissa Yow, Nick Clarke, Carissa Cater
Companies: Forethought, Cathay Pacific
November 22, 2023

Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023

Videos

Sustainability at high-speed

Revolutionising a mature sector with the creation of a new brand.

Catalogue: Congress 2023
Authors: Oscar Santamaria, Jordi Crespo
Companies: IRYO, Hamilton Global Intelligence
October 5, 2023

Research papers

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
September 28, 2023

Videos

Uncovering the Human Voice for Deep Insights

Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...

Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023

Research papers

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022

Research papers

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Authors: Caroline Iurillo, Megan Lau
Company: Microsoft
September 23, 2022

Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022