Resources Library by ANA

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

Company: PepsiCo

September 29, 2023

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

September 29, 2023

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW

Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati

June 15, 2016

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?

Author: Will Goodhand

June 15, 2014

Legally brown

While a serious health issue, getting sunburnt is legal. In fact it's probably the least morally wrong of all issues facing teens in Australia today. This presentation is based on is a case study on how leveraging components of pop culture attractive...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Ainslie Williams, Sofia Khayech

March 3, 2010

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Tammy Jalboukh, Ambrish Chaudhry

Company: KANTAR TNS Malaysia

February 11, 2009

Me, myself and I

The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe

Companies: InSites Consulting, Viacom International Media Networks

November 20, 2008

In search of platform nine and three quarters...

The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Shobha Prasad, Charukesi Ramadurai

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2008

Latino youngsters

Youth (defined as 16-25) in Latin America is both an actor and a target of change. At that age, they are either at school (High school or University) or entering the productive world. Not only are they consumers (and vectors of fads, new values,...

Catalogue: Latin America 2008

Authors: Brieuc Martin-Onraet, Gregorio de Villa

May 13, 2008