Resources Library by ANA

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Steve Tighe

June 15, 2016

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Christine Schaper, Klaus Berkensträter

Company: Ipsos MRBI

November 18, 2014

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Klaus Berkensträter, Christine Schaper

Company: Ipsos MRBI

June 15, 2014

World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Nelsom Marangoni, Cristiane Coradi

June 15, 2014

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aldo Fajar, Deepak Bengani

Company: Kadence International

June 15, 2014

Hijabin Indonesian women & beauty

Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aldo Fajar, Deepak Bengani

Company: Kadence International

May 13, 2014

World Cup: Is it a good idea?

When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Nelsom Marangoni, Cristiane Coradi

April 4, 2014

2020

Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. These scenarios allow the decision makers to build their product...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Author: Annette Boehmer

November 8, 2012

Future media trends 2015

The exciting question for the future is how revolution in technology meets evolution in human behaviour. With the study Future Media Trends we focus on the evolution of human behaviour: A theoretical framework for understanding this change is the...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Bernhard Engel, Natalie Beisch

May 7, 2009