Resources Library by ANA

Trade research

Trade research is a collective term for a series of specially developed techniques serving the needs and objectives of marketing management at the various stages of the distribution network. Just as the elementary methods of consumer research have...

Catalogue: Consumer Market Research Handbook

Authors: Gill Welch, Brian C. Pymont

August 1, 1986

The image of a Western European country and its products in Japan

The Italian Institute for Foreign Trade (ICE) is a public organisation whose institutional tasks concern the promotion of the image of Italy and the development of foreign trade. At the time of the study the trade exchange between Italy and Japan was...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: Paolo E. Mazzoletti, Robert J. Wilk

Company: Marplan Forschungsgesellschaft mbH

June 15, 1986

A comparative study of distribution in six European countries

In spite of the difficulties, it has been possible to reach a certain level of comparability between six European countries. The results show that the general trends of all these countries are comparable, but there remains some specificities in the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: André Tordjman

June 4, 1986

Cases and causes of structural change in retailing

The paper considers general trends of structural change in terms of averages per type of trade. It consists of two parts. The first paper is descriptive, and gives an international comparison of trends concerning average shop size, number of shops...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Bart Nooteboom, Roy Thurik, Sjaak Vollebregt

June 4, 1986

Improving the standing of manufacturers among their key retail accounts

This paper describes how the growing concentration of retail power has made it increasingly important for manufacturers to optimise their relations with their key customers in order to secure a more favourable position there. This need has stimulated...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Martin Simmons, Michael Hague-Moss

June 4, 1986

Will the clients of different supermarkets of the retail chains be spilt into segments?

The retail trade in Finland is very much centralized; the four major chains dominate the market. Mass marketing by making use of mass media and mass bargains has been very powerful in the past few years. Segmentation of the consumers by shop chains...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Leila Lotti

June 4, 1986

Extending the geographic scope of research to Eastern European shortage economies

The objective of this paper is to study the nature of the marketing research task in Eastern European countries. The need for this type of analysis steins from the fact that most research procedures, whether for domestic or for international...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jozsef Berács, Nicolas Papadopoulos

June 15, 1985

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Jean-François Boss, Alain Boudon, Henri Dobler

June 15, 1982

Producers, retailers and consumers

The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Bernard de la Rochefoucauld

June 15, 1982