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Research papers

From Prejudice to Pride to Progress

How research helped the German government "get diversity" and build a bridge to the LGBTQIA*community, allowing truth to speak to power Inclusion and diversity have become central to very many corporate, brand and governmentalambitions over the past...

Catalogue: Dynamic. Diverse. Digital
Authors: Oliver Schieleit, Edward Appelton, Dolores Domke
Companies: Happy Thinking People, Hochhaus Agentur GmbH
June 21, 2022

Research papers

Inspiring the senses

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the presenters advocate a rethinking of current research paradigms in the industry and suggest an...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Oliver Schieleit, Massimo Cealti, Gabriele Niemann
Company: Symrise AG
November 13, 2011

Research papers

Death of depth?

This paper provocatively questions the 'depth ethos' so often determining today's qualitative research. The psychological primacy in qualitative research can be a barrier to generating inspiring and valuable insights by disregarding consumer reality...

Catalogue: Qualitative 2006
Authors: Oliver Schieleit, Ayobamidele Gnädig
Company: Happy Thinking People
October 8, 2006