You searched for: "*"

The results has been filter on Tags containing Food / Beverages.
ANA has found 172 results for you, in 456 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos
×

Citation

Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/future-lens


Research papers

Revolutionising Product Testing and Optimisation with Artificial Intelligence

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023
×

Citation

Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/revolutionising-product-testing-and-optimisation-with-artificial-intelligence


Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
×

Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Videos
×

Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
×

Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
×

Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Videos

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Luca Gentile
Companies: The Coca-Cola Company , Pastificio Rana
October 14, 2020
×

Citation

Fafian and Gentile (2020a, October 14). Brands Connect: Is food a trend, a culture or a need?. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/brands-connect-is-food-a-trend-a-culture-or-a-need-


Videos

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
×

Citation

McCoy, G. (2020a, September 17). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans