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Research papers

Industrial purchasing

The need for further research into purchase decision making in industrial markets is widely acknowledged. Tor marketing techniques to be effective, the decision makers must be identified and their roles and the criteria they use understood. But in...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Haines
June 15, 1972

Research papers

The people and gold

The People and Gold is the title of a consumer research project carried out by InterScan during 1969. The project was concerned with investigating the consumer markets for gold in a number of countries. We took the title from one of the items in the...

Catalogue: Seminar 1971: Multi-Country Research
Author: M. Haines
June 15, 1971