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Research papers

Making better use of your data

The aim of this presentation is to discuss the ways in which we have developed our software to meet the needs of the market researcher and to take advantage of the latest technology. My company, Market Research Software, has developed a range of...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Phil Hearn
June 15, 1990
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Citation

Hearn, P. (1990a, June 15). Making better use of your data. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/making-better-use-of-your-data