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Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021
Authors: Angad test Chowdhry, Sumati Nagrath
Companies: Quilt.AI, Reckitt Benckiser
November 18, 2021
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Citation

Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories


Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty


Webinars

Addressing Employee Health & Wellness in a Post-Pandemic Workplace

In this presentation you will learn how to use internet data and machine learning to derive actionable insight into employee health and wellness, with tangible outcomes and best in class practice when it comes to the ?new normal? of working...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Steve Stine
Companies: Quilt.AI, Korn Ferry
October 22, 2021
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Citation

Banerjee and Stine (2021a, October 22). Addressing Employee Health & Wellness in a Post-Pandemic Workplace. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/addressing-employee-health-wellness-in-a-post-pandemic-workplace


Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Webinars

Fan Love - understanding the modern sporting spectator

In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Frisco Chau
Companies: Quilt.AI, M&C Saatchi Group
October 4, 2021
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Citation

Banerjee and Chau (2021a, October 04). Fan Love - understanding the modern sporting spectator. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/fan-love---understanding-the-modern-sporting-spectator


Webinars

Electric Vehicles; what do consumers really think? An in depth look at the changing vehicle narrative

Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
October 1, 2021
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Citation

Banerjee, A. (2021a, October 01). Electric Vehicles; what do consumers really think? An in depth look at the changing vehicle narrative. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/electric-vehicles-what-do-consumers-really-think-an-in-depth-look-at-the-changing-vehicle-narrative


Webinars

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
February 23, 2021
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Citation

Banerjee, A. (2021a, February 23). Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do. ANA - ESOMAR. Retrieved September 14, 2024, from


https://ana.esomar.org/documents/mind-the-gap-quilt-ai-bridges-the-sustainability-gap-between-what-people-say-and-what-they-do