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Videos
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Citation

Ansari, M. (2023a, October 05). Future of Experiences for Human Engagement. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/future-of-experiences-for-human-engagement


Videos
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Citation

Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/powering-up-insights


Videos
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Citation

Tigar-Bassett and Ramdeen (2023a, October 05). Hybridizing research approaches to bring agility and deeper human centricity to decision making. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/hybridizing-research-approaches-to-bring-agility-and-deeper-human-centricity-to-decision-making


Research papers

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023
Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi
Companies: Cooperativa Mental, The Coca-Cola Company
April 25, 2023
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Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/storybranding-in-researchland


Research papers

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
Companies: The Coca-Cola Company , Human8
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/are-you-ok-zoomers-


Research papers

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Authors: Begonia Fafian, Javier Quinones, Patricia Olivares
Companies: The Coca-Cola Company , Foster & Flow
September 23, 2022
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Citation

Fafian, Quinones and Olivares (2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness


Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Videos
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Citation

Hester, R. (2021a, July 30). We listen, We care . ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/we-listen-we-care-


Videos

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
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Citation

Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved November 16, 2025, from


https://ana.esomar.org/documents/brands-connect-the-changing-role-of-the-insights-function-and-job-description