You searched for: "*"

The results has been filter on Tags containing Matrix Approach.
ANA has found 20 results for you, in 343 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001
Author: Ray Poynter
Company: KANTAR TNS Malaysia
February 11, 2001

Research papers

Effects of changing consumer lifestyles in the retail market

In this paper three topical ways of segmenting retail markets are discussed illustrating the principal advantages and unique insights afforded by each of them individually. By use of a matrix approach it will then be shown how they can be combined...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1995

Research papers

Theory and application of multivariate methods (dependence)

In our data matrix we have one variable of particular interest and we wish to see how it is affected by movements in a single explanatory variable. For example, the variable we might be interested in is Sales in £mn and we may wish to know how it...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995

Research papers

Cluster analysis

Clustering normally operates on the rows of the data matrix. It seeks to find groupings or clusters of respondents who exhibit similar patterns in terms of the variables measured.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995

Research papers

Theory and application of multivariate methods (interdependance)

Factor Analysis (like the similar technique of Principal Components Analysis) is a multivariate statistical method used primarily for data reduction. Itis usually employed to reduce the columns of our data matrix, that is the variables measured for...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995

Research papers

Managing customer relationship profitability

This paper focuses on customer relationships in retail banking. Understanding customer relationships and especially the profitability of them requires the development of new concepts and tools. The paper discusses some concepts and tools available to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Kaj Storbacka, Aulikki Luukinen
June 15, 1994

Research papers

Alcohol drinkers in Japan

This paper proposes a new technique for measuring consumer's attitudes which might have fuzzy characteristics. In most of the traditional market segmentation, multidimensional configurations are initially divided into several discrete clusters and...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Hirohiko Asano
Company: Nippon Research Center Ltd.
September 1, 1992

Research papers

Are you satisfied with your satisfaction questions?

In satisfaction surveys amongst initial buyers of small electrical appliances, it is essential, beyond the easy 'disaster check', to obtain: a comparison of each new product with the accumulated database of similar results from previous launches, an...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Christian Bernard, Yves Marbeau
September 1, 1992

Research papers

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eamonn Williams, Tim Clarke
June 15, 1991