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Research papers

Researching audiences to target audiences... A different type of single source

This paper addresses the subject of how to promote programmes more effectively. It is important to understand at the onset that this paper is not addressing the issue of repeat viewing to programmes or trying to understand or indeed quantify...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: David Brennan, Jeremy Wyndham
Company: Nielsen
June 15, 1992

Research papers

A series of success? Modelling and predicting the success of a TV programme series

This paper will describe the work that has been carried out in support of a modelling approach aimed at predicting the overall performance of a TV programme series based on the audience data for the first transmission(s) of that series. It is well...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: David Brennan, Jeremy Wyndham
May 1, 1994

Research papers

Efficiency of media fusion and single source data collection in advertising evaluation

This paper outlines the various research tools which can be used for media planning and evaluation. In particular single source and fusion techniques are described and compared as vehicles for media planning. Results are presented on the effect of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Jeremy Wyndham, Richard W. Goosey
Company: Nielsen
September 1, 1990

Research papers

It is time we started using statistics!

In recent years development has concentrated, almost exclusively, on the application of new technology for improving efficiency of processing and speed of results in survey research. With CATI and CAPI, overnight results of surveys are now possible....

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jeremy Wyndham, Richard W. Goosey
September 1, 1997