You searched for: "*"
The results has been filter on Catalogues containing ESOMAR Congress 1990: Using Research For Marketing In The 90's.
ANA has found 47 results for you, in
252 ms.
Currently showing results 19 to 27.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Using advertising research in the 1990's, putting the horse in front of the cart
Due to the expected changes in the fast moving consumer goods market in the 1990's, in terms of the geographical expansion and increasing brand and media competition, it is assumed that advertising decision risks will be higher than ever before....
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Mansour Elganady
September 1, 1990
Research papers
What are a brand's values to the consumer and do they cross frontiers?
The paper presents a new hypothesis about how people perceive and relate to branded goods and services. It also describes some recent research that demonstrates how this hypothesis translates into reality. The findings are particularly relevant to...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christine Restall
September 1, 1990
Research papers
Efficiency of media fusion and single source data collection in advertising evaluation
This paper outlines the various research tools which can be used for media planning and evaluation. In particular single source and fusion techniques are described and compared as vehicles for media planning. Results are presented on the effect of...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Jeremy Wyndham, Richard W. Goosey
Company: Nielsen
September 1, 1990
Research papers
High-tech and critical attitudes toward technology or the effect of ideology on markets
The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
Research papers
New forms of work
The creation of a unified internal market in Europe after 1992 will entail an increased demand for international social research by public clients. Cross-nationally comparable studies shall provide information which is necessary to prepare and...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Harald Bielenski, Eberhard Kohler
September 1, 1990
Research papers
Readership moods with French news magazines
Knowing the socio-demographic or socio-cultural profile of a magazine's readership does not, on its own, constitute an adequate platform for good media planning. Equally important is the magazine's Readership Mood, i.e. the specific psychological...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Daniel Adam, F. Laurent
September 1, 1990
Research papers
Information theory versus factor analysis in typology
Values and lifestyles are taking on an increasingly significant role in, product communication and environment design. Social, economic, demographic, anthropological changes lead to the differentiation of products and services that are targeted to a...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Akin Alyanak, Erkani Keyman
September 1, 1990
Research papers
Maybe Europeans do exist?
The paper based on the premise that there is a growing interest in international qualitative approaches, examines the potential values and dangers in the conduct of pan-European qualitative research. A study conducted by the IRIS (International...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Lucienne Hellebosch, Caroline Lioret
September 1, 1990
Research papers
