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Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German)

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990
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Citation

Piel and Maxeiner (1990a, September 01). Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/natur-s-environmental-barometer-survey-research-as-a-tool-in-the-development-of-precision-journalism-german-


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead