Resources Library by ANA

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research

Authors: Peter A. Rusby, Brian Shields

June 15, 1988

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research

Author: Paul van Niekerk

June 15, 1988

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research

Author: Bruce Roberts

June 15, 1988

The single source approach in media research

The single-source based input-output check is, of course, intended for marketing research; it makes it possible to investigate campaign findings accurately, deploy advertising vehicles to best advantage and lastly, to improve the advertising media....

Catalogue: Seminar 1988: Media And Media Research

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1988

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey e.g. to enable a cross-analysis of daily newspaper readership against peak-time television viewership from two...

Catalogue: Seminar 1988: Media And Media Research

Author: James Rothman

June 15, 1988

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research

Author: Harold de Bock

Company: Burke, Inc.

June 15, 1988

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research

Author: Adri Ulfman

June 15, 1988

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research

Author: Sigurd Bennike

June 15, 1988

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research

Author: Rolf Speetzen

June 15, 1988