Resources Library by ANA

Report on qualitative research on Aero advertising

The original version of the 'Biting Bubbles' commercial was researched in August 1976. It proved to be appealing, mainly for its slogan, the chocolate sequences and the catchiness andmemorability of the song. A second commercial hasbeen developed...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

March 1, 1977

Qualitative research into advertising developments for Continental Quilts

The developments of the Slumberdown press advertisinghave now reached their final execution, and it isnecessary to bring the television advertising to thesame stage.Accordingly, it was decided to pre-test thetelevision advertising (in animatic form)...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1978

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1977

Qualitative research on Toffo commercials

The research was conducted to examine three commercialsdesigned as part of a series for TV advertising of Toffo. Each commercial uses the campaign phrase "Chew things overwith Toffo", and features different individuals presented witha problem in...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1970

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1979

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Alan Wolfe

Company: Ogilvy

June 14, 1978

Application of life style studies media planning by motivational-psychological criteria

In our agency, advertising campaigns are developed in principle in the aspect of individual reach of target persons, and not with alignment to the mass public. The advertising is to reach the individual person, and not a more or less heterogeneous...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Heinz Retsch

June 15, 1980

The effects of violence on the tourism potential of Northern Ireland as measured by market research

The 1969 saw the beginning of the civil disturbances which, as we all now know, were to escalate far beyond anything that could have been imagined back in those days of relative innocence. The small down- turn in visitors in that year coincided with...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Ian G. Henderson, Cathal Mullaghan

June 15, 1983

Too many Indians, not enough schoolgirls?

In 1979 the Trustee Savings Bank was in the throes of its evolution into "the third force in British banking". Part of this change involved the loss of a tax free interest concession on one of its major accounts and a new advertising campaign was...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Gillian S. Greenway, Gerald de Groot

June 15, 1983