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Research papers

Some problems in multi-country advertising research

In this paper I will describe two multi-country advertising research studies which have been carried out by my company during the past three years. These studies have highlighted a number of problems and have taught us some lessons about how to...

Catalogue: Seminar 1971: Multi-Country Research
Author: Peter A. Rusby
Company: ESSO
June 15, 1971
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Citation

Rusby, P. A. (1971a, June 15). Some problems in multi-country advertising research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-problems-in-multi-country-advertising-research