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Research papers

Image and soul

Our paper discusses the importance of image in the automobile industry. It begins by ascertaining how much money manufacturers typically spend in advertising, then other related communications disciplines. It is a substantial amount. We proceed to a...

Catalogue: International Automotive Marketing Conference 1994
Author: Philippe H. Defechereux
June 15, 1994
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Citation

Defechereux, P. H. (1994a, June 15). Image and soul. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/image-and-soul