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Research papers

Territorial marketing or marketing tailored to the needs of local government

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988

Research papers

Keep a watchful eye to find ideas throughout everyday life

We begin by summing up the changes that have occurred within society and with regard to consumption behaviours. From these changes, we deduce the need for a different approach to consumer research: the principle of reverse marketing. Reverse...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Caroline Lioret, Anne-Catherine Dugast
December 1, 1995

Research papers

Territorial marketing or marketing tailored to the needs of local government (French)

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988

Research papers

Maybe Europeans do exist?

The paper based on the premise that there is a growing interest in international qualitative approaches, examines the potential values and dangers in the conduct of pan-European qualitative research. A study conducted by the IRIS (International...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Lucienne Hellebosch, Caroline Lioret
September 1, 1990