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Research papers

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Helen van der Walt
May 1, 1994
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Citation

van der Walt, H. (1994a, May 01). Know thy customer. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/know-thy-customer