You searched for: "*"

The results has been filter on Catalogues containing ESOMAR/ARF WAM Conference 2004: Radio.
ANA has found 12 results for you, in 272 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Radio: Is recent history destiny?

Radio has been 'repositioned' by TV as a 'less' effective medium for brand building. Media research often addresses the question 'How does radio as a medium differ from other channels?' instead of the more important question 'What can radio do for...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Author: Bill Ratcliffe
June 17, 2004
×

Citation

Ratcliffe, B. (2004a, June 17). Radio: Is recent history destiny?. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-is-recent-history-destiny-


Research papers

Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement

This paper identifies the planning/selling situations where radio contributes substantially to the media mix.'Real' unified cross-media information from Arbitron's Portable People Meter (PPM) data provide the input and Stone House Systems' analytics...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Roberta M. McConochie, Beth Uyenco, Kevin Killion
June 17, 2004
×

Citation

McConochie, Uyenco and Killion (2004a, June 17). Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-s-unique-contribution-to-the-media-mix-according-to-ppm-s-real-cross-media-measurement


Research papers

So you bought yourself a PPM panel...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Wouter Quartier, Sven Lardon
June 17, 2004
×

Citation

Quartier and Lardon (2004a, June 17). So you bought yourself a PPM panel.... ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/so-you-bought-yourself-a-ppm-panel-


Research papers

Radio zapping

This paper reports on switching during radio advertising, based on analysis of GfK Media GB's survey of radio listening and television viewing, commissioned by The Wireless Group using Radiocontrol audience measurement technology. Bringing the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Lex van Meurs, Nick North
June 17, 2004
×

Citation

van Meurs and North (2004a, June 17). Radio zapping. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-zapping


Research papers

Give us this day our daily effect

This paper focuses on how radio reach builds up. When do our listeners start to recognise radio spots? After how many days of airing, after how many times of hearing? The results are based on a telephone survey among 3,889 radio listeners and show us...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Karin Schut, John H. Faasse
June 17, 2004
×

Citation

Schut and Faasse (2004a, June 17). Give us this day our daily effect. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/give-us-this-day-our-daily-effect


Research papers

Radio surveys via fixed and mobile telephone

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Jérôme Néraudau, Emmanuelle Le Goff
June 17, 2004
×

Citation

Néraudau and Le Goff (2004a, June 17). Radio surveys via fixed and mobile telephone. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-surveys-via-fixed-and-mobile-telephone


Research papers

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Bill Ridley, Kelvin MacKenzie
June 17, 2004
×

Citation

Ridley and MacKenzie (2004a, June 17). How electronic measurement is transforming the radio landscape in the United Kingdom. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/how-electronic-measurement-is-transforming-the-radio-landscape-in-the-united-kingdom


Research papers

DIVA

Over seven successive years, 3,100 radio campaigns were studied.The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Anny Wuyts, Dirk Soetens
June 17, 2004
×

Citation

Wuyts and Soetens (2004a, June 17). DIVA. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/diva


Research papers

Radio as a brand

This paper explores some of the strategies that have been developed and implemented to achieve this goal. It features an overview of the research undertaken to date that has underpinned the overall brand strategy. The strategy demonstrates a unified...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Author: Steve James
June 17, 2004
×

Citation

James, S. (2004a, June 17). Radio as a brand. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/radio-as-a-brand