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Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
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Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Research papers

Market measurement

This paper presents a case study of how GfK NOP is moving one of the UK's major market measurement studies online.In this case study we share our learning and illustrate, with empirical data, the limits and possibilities that panel based research...

Catalogue: Panel Research 2007
Authors: Mike Cooke, Nick Watkins, Corinn Moy
Company: GfK
October 28, 2007
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Citation

Cooke, Watkins and Moy (2007a, October 28). Market measurement. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/market-measurement


Research papers

Training the next generation

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. It has led us into a world where our avatar has...

Catalogue: Congress 2007: Excellence
Author: Mike Cooke
Company: GfK
September 19, 2007
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Citation

Cooke, M. (2007a, September 19). Training the next generation. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/training-the-next-generation


Research papers

Web 2.0 and panels

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, or to dedicated enthusiasts and semi-professional...

Catalogue: Panel Research 2006
Author: Mike Cooke
Company: GfK
October 8, 2006
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Citation

Cooke, M. (2006a, October 08). Web 2.0 and panels. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/web-2-0-and-panels


Research papers

Wireless

This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research.After an extensive programme of research the authors have concluded that it certainly has that potential as an...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Mike Cooke, Anders Nielsen, Colin Strong
January 26, 2003
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Citation

Cooke, Nielsen and Strong (2003a, January 26). Wireless. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/wireless


Research papers

Media research in segmented markets

The ACTS research technique is part of a new telephony revolution which has made a host of new services available to the population. At the heart of these new phone services are powerful and versatile computers capable of answering huge numbers of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Mike Cooke, Julian Pounds
June 15, 1994
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Citation

Cooke and Pounds (1994a, June 15). Media research in segmented markets. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/media-research-in-segmented-markets