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Videos

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
October 1, 2024
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Citation

Calatrava, Englund, Odling and Ohman (2024a, October 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time-12638


Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024
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Citation

Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581


Videos
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Citation

Haglund and Wiren (2023a, October 05). The New Marketing Renaissance. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/the-new-marketing-renaissance-12180


Videos

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020
Author: Brent Smart
Company: Insurance Australia Group (IAG)
September 17, 2020
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Citation

Smart, B. (2020a, September 17). When you're drowning in data, only an insight can save you. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/when-you-re-drowning-in-data-only-an-insight-can-save-you


Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19