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Videos

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today-12684


Videos

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
October 1, 2024
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Citation

Calatrava, Englund, Odling and Ohman (2024a, October 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time-12638


Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024
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Citation

Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581


Videos

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
October 1, 2024
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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (2024a, October 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy--12607


Videos
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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/youth-marketing-works


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos
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Citation

Haglund and Wiren (2023a, October 05). The New Marketing Renaissance. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/the-new-marketing-renaissance-12180


Videos

Revolutionise your Marketing Strategy with AI

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning.

Catalogue: Congress 2023
Author: Tarek Reslan
Company: GrowthTribe
October 5, 2023
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Citation

Reslan, T. (2023a, October 05). Revolutionise your Marketing Strategy with AI. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/revolutionise-your-marketing-strategy-with-ai


Videos

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
Companies: Snap Inc., Alter Agents
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit-12167