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Videos
Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity
Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...
Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
November 19, 2024
Videos
Let?s Meet for a Drink (or Not, Im Busy Online)
Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...
Catalogue: Asia Pacific 2024
Authors: Rajeswari Bonala, Noopur Sharma
November 19, 2024
Videos
Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation
Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...
Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
November 19, 2024
Videos
AI-Enhanced Market Research
In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...
Catalogue: Congress 2024
Author: Orkan Dolay
October 1, 2024
Videos
From Conversations to Conversion
Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...
Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
October 1, 2024
Videos
AI and Qual
Catalogue: North America 2024 - Innovation
Author: Ray Poynter
Company: ESOMAR
July 30, 2024
Videos
An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...
Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
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