Resources Library by ANA

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum

Companies: Cargill, TRIPTK

November 22, 2023

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ruby Chui, Lydia Choi-Johansson

Companies: Ikea, Brandnographer

November 22, 2023

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023

Authors: Kambe Mwaba, Christine Laurenssen

September 28, 2023

Macrotrend

Within the digital transformation many changes have happened in a very short time period. The implications of internet globally have modified business models, governments and society. Our behaviours as humans are facing continuous transformations,...

Catalogue: Latin America 2023

Authors: Laura Ruvalcaba, Javier Rosas-Delint, Luis Cervantes, Martha Rivera-Pesquera

Companies: BRAIN Research, General Atlantic

April 25, 2023

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary

Author: Priyanka Bhargav

Company: Flipkart Internet Pvt Ltd

September 23, 2022

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival

Author: Noelia Bellucci

Company: Maru/Matchbox

October 19, 2020

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007

Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan

Company: Nestlé

November 14, 2007

Calibrating new products for generation Y automotive consumers with emerging market realities

The coming of age of Generation Y in the United States represents the largest inflow of new consumers to the U.S. automotive marketplace in over two decades. This paper concerns how and why Honda has approached this new consumer segment in the U.S....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Aziz Ucmakli, Kevin M. Joostema

March 30, 2003

Microsoft

The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: David Crockett

Company: Microsoft

September 1, 2000