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Research papers

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010

Research papers

Catching up with WEB-TV

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010

Research papers

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007
Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs
Company: GfK
October 28, 2007