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Videos

SKO videodata integration model

On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch...

Catalogue: Seminar 2016: Media Return on Investment
Author: Mariana Irazoqui
June 15, 2016
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Citation

Irazoqui, M. (2016a, June 15). SKO videodata integration model. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/sko-videodata-integration-model


Research papers

How reliable is my audience?

With a fast growing digital television reception, the Netherlands faces an increase in the supply of digital channels to be included in the audience measurement. The total penetration of digital reception increased from 17.2% in the second half of...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn
Companies: Stichting Kijkonderzoek (SKO), GfK
May 7, 2009
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Citation

de Vos, Irazoqui, Nikkel and Hoogendoorn (2009a, May 07). How reliable is my audience?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/how-reliable-is-my-audience-


Research papers

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
June 1, 2008
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Citation

Bok, de Vos, Verhulst and Irazoqui (2008a, June 01). Streaming TV: Making the connection. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/streaming-tv-making-the-connection


Research papers

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010
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Citation

de Vos, Nekkers, Verspeek and Irazoqui (2010a, October 21). Social TV and the clockwork orange. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange


Research papers

Catching up with WEB-TV

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010
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Citation

de Vos, Kok, Nekkers, Slabbekoorn and Irazoqui (2010a, October 21). Catching up with WEB-TV. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/catching-up-with-web-tv