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Research papers

Challenger companies and consortium teams

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Hamsini Shivakumar, Shubhabrata Roy, Sharmila Das
April 17, 2012
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Citation

Shivakumar, Roy and Das (2012a, April 17). Challenger companies and consortium teams. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/challenger-companies-and-consortium-teams


Research papers

Insight, cultural diversity, revolutionary change

'If we known about semiotic analysis earlier and commissioned some before going into this market it would have saved us $18 million'. That remark made in 1999, apropos an emerging Eastern European market, came from a senior client at a multinational...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Hamsini Shivakumar, Malcolm Evans
Companies: Space Doctors Ltd, Leapfrog Research and Planning Ltd
September 15, 2010
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Citation

Shivakumar and Evans (2010a, September 15). Insight, cultural diversity, revolutionary change. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insight-cultural-diversity-revolutionary-change