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Research papers

Asking smarter questions

This paper reviews those processes that were particularly successful in developing a broader strategic role for research in product design. Along the way, the authors succeeded in getting more from respondents, which resulted in more meaningful...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Philip Wolf
March 16, 2003
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Citation

Wolf, P. (2003a, March 16). Asking smarter questions. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/asking-smarter-questions