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Research papers

From intuitive to formal cultural knowledge

As global marketing and market research efforts increasingly become centralized, one of the fallouts has been a loss of intuitive cultural knowledge that has traditionally been built into consumer insight and marketing communication by local teams...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Poonam V. Kumar, Anjali Puri
Company: KANTAR TNS Malaysia
November 18, 2010

Research papers

The vitality of qualitative research in the era of blogs and tweeting

The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alan Branthwaite, Simon Patterson
Company: QRi Consulting Ltd.
November 18, 2010

Research papers

Behavioral economics

Behavioral economics is emerging as a significantly influential insight paradigm in the UK in research and related disciplines and it poses many methodological and philosophical challenges. A key interest will be in helping to understand these...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alex Johnston, Luke Perry
Company: Jigsaw Research
November 18, 2010

Research papers

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 18, 2010

Research papers

Everything's global, nothing's really global!

The paper copes with the main theme of the global brand’s localization illustrating how market research can provide useful support in comprehending the modalities with which this may occur. It also has a bottom-up approach, which starts off with...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Federico Capeci, Clara Salmeri
Company: DOXA
June 15, 2010