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Research papers

Semiotics of taste

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Nadège Depeux, Vladimir Djurovic
Company: Labbrand
November 18, 2010

Research papers

Phoenix and the power of garbage

This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig
Company: Happy Thinking People
November 18, 2010

Research papers

The language of love in social media

Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez
Company: KANTAR TNS Malaysia
November 18, 2010

Research papers

Why some slumdogs feel like millionaires and some millionaires like slumdogs

We measure affluence linearly on income levels, purchasing power and assets owned. In reality, however, there is a difference between how 'rich' people are, measured on absolute scales, and how 'rich' they perceive themselves to be. Often behaviour...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2010

Research papers

Shape the future with 'future shapers' and cutting-edge hybrid research techniques

This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko
Company: Sentient Decision Science
November 18, 2010

Research papers

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010

Research papers

Planting a seed for behavioral change

In this article, we want to illustrate the huge untapped power of insights in bringing about behavioural change for individual and social good, in other words, getting people to make healthier lifestyle choices, and the vital role of qualitative...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Takashi Takenoshita, Berangere Bragard, Vivek Banerji
Company: McKinsey & Company
November 18, 2010

Research papers

Arbiters of meaning

This presentation outlines the findings of a small scale research project charged with exploring the role of the simultaneous translator or interpreter in the international research process, highlighting important differences in how the role is...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Peter Totman
Company: Jigsaw Research
November 18, 2010

Research papers

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010