Resources Library by ANA

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar

Company: KANTAR TNS Malaysia

June 15, 2015

The social media world tour!

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Pavel Marceux

Company: Euromonitor International

June 15, 2014

Working on sociocultural dynamics and customers' segmentation from local to global

Instead of innovating for the sake of technology, PSA Peugot Citroen creates actively for local people so that they can feel great and live well indeed. Rather than an imperial or adaptive approach of innovation, this presentation will expolore how...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Laetitia Ricci, Catherine Becker, Alexandre Merza, Xiaoyuan Zheng

May 13, 2014

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton

June 15, 2013

The power of Pacha Mama

The results of this research project opens new possibilities of including new research approaches where one can find innovative material contributing to the successful construction of powerful local brands. Working in the examination of the...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: María Augusta Iturralde, Julia Paez

Companies: Apoyo, Neurosketch

May 3, 2012

Local small and medium enterprises in less developed countries

Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Thong Tuong Tuan, Dung Tran Ngoc

Company: INTAGE HOLDINGS Inc.

March 20, 2011

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin

Company: GMI (Global Market Insite)

March 20, 2011

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Patricio Pagani, Richard Raubik, James May

Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company

September 15, 2010

Research World (July/August 2009)

The debate on global vs. local marketing (and research) is one of these debates which have been going forever. The basic question is “can you apply the same advertising/packaging/ positioning (fill in the blank) on a global basis or are there...

Catalogue: Research World 2009

Author: ESOMAR B.V.

August 1, 2009