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Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, A. (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/take-me-home-country-roads--10730


Research papers

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/take-me-home-country-roads-


Videos

The evolution express

The interplay of generations cannot be overstated as an area that needs better understanding, especially in the collective societies of India, that allow for inter-generational exchange at multiple levels. Children, parents, grandparents and even...

Catalogue: Congress 2015: Revelations
Author: Arindam Mohanty
June 15, 2015
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Citation

Mohanty, A. (2015a, June 15). The evolution express. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-evolution-express


Videos

The talent contest: ESOMAR young researcher of the year

Recognising young researchers under the age of 30 for outstanding, original and creative research addressing today's most challenging global issues.

Catalogue: Congress 2015: Revelations
Authors: Laurent Florès, Samantha Bond, Arindam Mohanty, Brett Ao
June 15, 2015
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Citation

Florès, Bond, Mohanty and Ao (2015a, June 15). The talent contest: ESOMAR young researcher of the year. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-talent-contest-esomar-young-researcher-of-the-year