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Research papers

Market research in mainland China

Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 %...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Ding Yi, Wulf Schlund
November 1, 1996

Research papers

Retail audit for durable goods

This paper will concentrate on consumer electronics products and proposes to investigate three main topics: 1. Why develop into retail research in China? 2. The operational issues faced in China when developing into retail research. 3. The...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Lionel Marquie
Company: GfK
November 1, 1996

Research papers

The growth of the region

This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the media measured, but, when viewed long term, also...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Katherine Page
November 1, 1996

Research papers

Is Asia different?

In his book “Asia Rising”, Jim Rohwer describes Asia as a “bewildering amalgam of religions, races, cultures and languages, of rich and poor, and of advanced and backward.” The purpose of this paper is to find out whether market...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Roger Banks
November 1, 1996

Research papers

Marketing in Asia

In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g. the acceptance of Australian native flowers and protea by Japanese consumers. Research into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Geoff Alford
November 1, 1996

Research papers

Project redemption

This paper summaries how the management of Brown and Williamson Korea Ltd. used a two stage marketing research project, with a one- stage follow-up study, to refine and develop a new retail distribution system in Korea.

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Clive R. Boddy
November 1, 1996

Research papers

Ad tracking in India

This paper traces the evolution of Advertising Tracking in India over the previous thirteen years or so. This evolution has been segregated into three stages: origin: characterized by pre and post-testing growth: characterized by quasi-continuous...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kalika Tripathi
November 1, 1996

Research papers

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao
November 1, 1996

Research papers

Forecasting without data a fool's dream?

This paper reviews many of the problems associated with forecasting in China, discusses alternatives to get round these problems and then reports a case history using a novel approach to forecast sales of a valuable but high cost drug in China.

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Mark Ahn, Colin N. Maitland
November 1, 1996