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Research papers

A test-interview-survey

Results of an experimental investigation concerning erroneous answering, non-representativeness of respondents, revisiting of interviewees refusing to answer.

Catalogue: ESOMAR/WAPOR Conference 1963
Author: W. Horn
June 15, 1963
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Citation

Horn, W. (1963a, June 15). A test-interview-survey . ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/a-test-interview-survey-


Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh
September 13, 1960
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Citation

Horn et al. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-116