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Research papers

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
November 16, 2016
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Citation

Demianova and Stahl (2016a, November 16). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus


Videos

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
×

Citation

Demianova and Stahl (2016a, June 15). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus-8692


Research papers

Russian kids and the West

The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Anna Demianova, Julia Yuzbasheva
Company: Point-Blank International GmbH
March 17, 2013
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Citation

Demianova and Yuzbasheva (2013a, March 17). Russian kids and the West. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/russian-kids-and-the-west