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Research papers

Mobile telephone

The paper outlines one of the major programmes of market research conducted by Mercury One 2 One prior to the launch of its mobile telephone service in the United Kingdom. It describes some of the research techniques and procedures used in the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Pauline Knox, Barrie Parker
June 15, 1996
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Citation

Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/mobile-telephone


Research papers

The role of trade attitude research upon the business strategy decision making process

The overall objective of this paper is to demonstrate the role and effectiveness of trade attitude research in increasing the awareness and understanding of the manufacturer/trade relationship in order to identify elements upon which the profitable...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Michael Hague-Moss, Barrie Parker
Company: Colgate-Palmolive
June 15, 1982
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Citation

Hague-Moss and Parker (1982a, June 15). The role of trade attitude research upon the business strategy decision making process. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-role-of-trade-attitude-research-upon-the-business-strategy-decision-making-process


Research papers

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jackie Dickens, Barrie Parker
September 1, 1974
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Citation

Dickens and Parker (1974a, September 01). Does co-ordination of international qualitative research deny creativity?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/does-co-ordination-of-international-qualitative-research-deny-creativity-