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Research papers

The automotive industry in post-1992 Europe

We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this...

Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Leconte
June 15, 1990
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Citation

Leconte, D. (1990a, June 15). The automotive industry in post-1992 Europe. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-automotive-industry-in-post-1992-europe


Research papers

Promoting and managing innovation in future product development

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988
Author: Daniel Leconte
September 1, 1988
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Citation

Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/promoting-and-managing-innovation-in-future-product-development


Research papers

Promoting and managing innovation in future product development (French)

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988
Author: Daniel Leconte
September 1, 1988
×

Citation

Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/promoting-and-managing-innovation-in-future-product-development-french-


Research papers

Making it all happen: The client's point of view

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-2523


Research papers

Making it all happen: The client's point of view (French)

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
×

Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french--2525