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Research papers

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
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Citation

Vincent, Müller and Töllner (2013a, November 20). Lessons from Don Quixote. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/lessons-from-don-quixote-8097


Videos

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013
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Citation

Vincent, Töllner and Müller-Veeh (2013a, June 15). Lessons from Don Quixote. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/lessons-from-don-quixote


Research papers

Russian kids and the West

The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Anna Demianova, Julia Yuzbasheva
Company: Point-Blank International GmbH
March 17, 2013
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Citation

Demianova and Yuzbasheva (2013a, March 17). Russian kids and the West. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/russian-kids-and-the-west


Research papers

'Don't play with food!'

Research is often described as the enemy of innovation. In fact, we ask a lot of participants when requesting they predict future consumption patterns in a focus group. Innovation is about breaking away from patterns. Lateral thinking and stepping...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Doerte Toellner, Helen King
Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board
November 13, 2011
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Citation

Toellner and King (2011a, November 13). 'Don't play with food!'. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/-don-t-play-with-food-