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Webinars

Future of market research

Attracting the next generation of researchers is crucial to the longevity of our profession. But how? What are the expectations of young researchers? Are universities teaching the skills we need for the future? How do we attract and retain the next...

Catalogue: Webinars 2016
Authors: Finn Raben, Jack Miles, Sarah Cunliffe
June 15, 2016
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Citation

Raben, Miles and Cunliffe (2016a, June 15). Future of market research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/future-of-market-research


Case studies

Y qualitative market research

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Research papers

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/in-search-of-hope-8343