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Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Videos
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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/ai-taskforce


Videos

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/synthetic-responses-revolution-12388


Videos
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Citation

Palacio, X. (2024a, April 24). Takeaways: AI Breakout Session. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/takeaways-ai-breakout-session


Videos

Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
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Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/manuel-caro-


Research papers

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/synthetic-responses-revolution


Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
×

Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390


Videos
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Citation

Jennings, Liang and Léautier (2023a, October 05). Client-centric AI Solutions. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/client-centric-ai-solutions


Videos

Unlocking Travel's New Frontier

AI-powered Dream Destination Bookings

Catalogue: Congress 2023
Author: Mahmoud Yassin
Company: Booking.com
October 5, 2023
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Citation

Yassin, M. (2023a, October 05). Unlocking Travel's New Frontier. ANA - ESOMAR. Retrieved July 08, 2025, from


https://ana.esomar.org/documents/unlocking-travel-s-new-frontier