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Research papers

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Albrecht Kúfner, Greta Baisch
November 14, 2017
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Citation

Kúfner and Baisch (2017a, November 14). Local shopping discovery in the age of mobile. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/local-shopping-discovery-in-the-age-of-mobile