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Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big
Author: Robert Smith
June 15, 2013
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Citation

Smith, R. (2013a, June 15). Best of both worlds?. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/best-of-both-worlds-