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Videos

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018
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Citation

Margerand and Arn (2018a, November 11). Bitter sweet symphony. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/bitter-sweet-symphony-9443


Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018
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Citation

Pai and Bhargav (2018a, September 23). Jabong. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/jabong


Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success


Videos

Fidorka re-launch in the Czech Republic

Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest positioning was cannibalizing KF making it less relevant...

Catalogue: Congress 2013: Think Big
Authors: Jiri Michal, Jaroslav Cir
June 15, 2013
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Citation

Michal and Cir (2013a, June 15). Fidorka re-launch in the Czech Republic. ANA - ESOMAR. Retrieved December 06, 2024, from


https://ana.esomar.org/documents/fidorka-re-launch-in-the-czech-republic