Resources Library by ANA

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

October 1, 2024

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation

Authors: James Fergusson, Karen Reyes

November 22, 2023

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation

Authors: James Fergusson, Karen Reyes

Companies: URC, MDI

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

Companies: Sythesis, Brown-Forman

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

November 22, 2023

Solving the paradoxes of the mobile- first world!

Accurate recruitment has been an age-old problem in the world of quantitative research. Think about the last seven days: How many hours did you spend watching Netflix? What is the total amount of money that you spent buying groceries, both offline...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Abhinav Mohan

Companies: InMobi, Swiggy

November 2, 2020

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Christa Arite, Fiona Fu

Company: GMO Research Inc.

April 30, 2020

Overcoming barriers to purchase in online shopping environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...

Catalogue: Asia Pacific 2019

Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho

Company: SKIM

May 22, 2019

The secret to survey success?

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It's so 2010.Smart Market Researchers are increasing...

Catalogue: Webinars 2017

Author: Miguel Ramos

Company: Forsta

November 7, 2017